/ Approach

Successful products emerge from the intersection of customer value and business viability. I use robust Product Discovery methods to uncover customer and business needs, define problems, and test possible solutions.

Noise / Uncertainty / Patterns / Insights /

Clarity + focus /

The Design Squiggle by Damien Newman - a squiggly tangled mess moving into a simple straight line, that demonstrates how the design process moves people from uncertainty to certainty.

Research & synthesis /

Prototype /

Design /

The Process of Design Squiggle by Damien Newman, thedesignsquiggle.com

Methods /

User Interviews

Customer Journey Mapping

Contextual Inquiry

Competitive Analysis

Quantitative Research

Data Analysis

Task Analysis

Service Design

Ideation

Prototyping

Information Architecture

Content Strategy

Interaction Design

Mobile Design

UI Design

Usability Testing